Branding and typography

They say that good typography is invisible. Is what applies to classic book typesetting also valid for brands, products and communication? How can the character of a brand be expressed in typeface fromdrÃ? How can a story be told with type? How do you develop entire type systems that not only reflect content, but also create identity anddruck?

These and many other questions will be answered by Stefan Mayer and Christoph Schörkhuber from the Viennese branding and design studio seite zwei in an experimental typography workshop.

Detailed information and registration on our website at the following link:
https://www.weissraum.at/veranstaltungen/branding-und-typografie